In the late 1990s, South African fans finally sought him out, leading to the unanticipated renaissance of his music career. Their story is told in the 2012 Oscar award-winning documentary, Searching for Sugar Man, directed by Malik Bendjelloul , which has given Rodriguez a new measure of fame in the U.S. with his music and story now reaching audiences worldwide.
Rodriguez now tours extensively in South Africa, Australia, Europe, Canada and the U.S., where he takes thoughtful appreciation in greeting longtime fans, and a new generation of listeners who find common ground in his music. His albums, Cold Fact and Coming from Reality have been re-released on Light in the Attic Records and the Searching for Sugar Man soundtrack is available on Sony Legacy. International media attention, awareness and accolades have since been bestowed upon both the documentary – Searching for Sugar Man and Rodriguez’s music.